Driving Growth and Transformation in Saudi Arabia's Tourism Sector
Eurogroup Consulting, founded in 1982, is a leading management and strategy firm with over 40 years of experience in guiding organizations to achieve competitive excellence and realize their full potential. Supported by a global network of 3,000 consultants across 32 countries, we are committed to enabling large enterprises to navigate transformative journeys with confidence.
Focusing on Saudi Arabia’s rapidly evolving tourism sector, we offer tailored solutions designed to help businesses harness opportunities created by Vision 2030. With deep insights into the local tourism landscape, we are a trusted partner for organizations seeking to thrive in this dynamic and transformative market.
Our team of expert consultants, tourism strategists, and project managers is equipped to tackle the sector’s most complex challenges. We work closely with clients, including hospitality providers, tourism boards, cultural organizations, and eco-tourism developers, to enhance operational efficiency, foster sustainability, and drive meaningful transformation in Saudi Arabia’s tourism industry.
From shaping strategies for cultural tourism and luxury hospitality to implementing advanced digital platforms for visitor engagement, our bespoke, results-driven approach ensures our clients remain at the forefront of this sector. Partnering with Eurogroup Consulting empowers businesses in Saudi Arabia’s tourism market to achieve sustainable growth, global prominence, and enduring success.
1982
Founded
3,000
Consultants Worldwide
10+ Years
Experience
in Saudi Arabia
250+
Logistics related projects
completed
13
Saudi provinces
covered by our
projects
98%
Client Repeat Rate
/ How we work
At Eurogroup Consulting, we embrace a collaborative and results-focused approach to drive success for our clients in Saudi Arabia’s tourism sector.
We Have Been Around
With 40 years experience, we know what to do and how to generate results for our clients
We Are Hands On
We are not afraid to get our hands dirty and work alongside our clients to develop and implement solutions
We Are Your Boots on the Ground
We are in the marketplace building and leveraging our networks and working to achieve results
We Have Deep Industry Expertise
We have executed over 250 projects in the tourism market. We know how your products and services work
We Are Long-Term Partners
We want to deliver your project successfully but it is more important to us to continue to work with you long after the final presentation
How We Help: Turning Tourism Insights into Strategy for Saudi Arabia’s Visitor Economy
At Saudi Tourism Consulting, we go beyond visitor data — we translate insights into actionable strategies that accelerate the Kingdom’s tourism growth under Vision 2030. In this interview, Damien Duhamel, Managing Partner at Eurogroup Consulting, explains how we support organizations with tourism market intelligence, including destination analysis, traveler behavior insights, demand forecasting, investment opportunity mapping, and regulatory assessment.
With over 25 years advising global tourism boards, hospitality groups, and developers, Damien highlights how our approach integrates Saudi tourism intelligence, national tourism transformation priorities, and sector-level insights into sustainable tourism development strategies. Whether evaluating new destinations, enhancing cultural tourism, assessing hospitality opportunities, or designing end-to-end visitor experience models, our team helps organizations capture growth across heritage, adventure, wellness, and entertainment segments.
This conversation presents a clear view of how Saudi Tourism Consulting transforms market trends into strategic decisions that unlock tourism potential across Saudi Arabia and the GCC.
/ Our Management Team
Our experienced management team brings a wealth of knowledge, expertise, and passion for driving growth and innovation to every project we undertake.
Damien Duhamel
Managing Partner
Damien Duhamel is the Managing Partner at Eurogroup Consulting and a leading global advisor in tourism strategy, hospitality development, and destination transformation. With more than 25 years of international advisory experience, Damien now plays a pivotal role in shaping Saudi Arabia's tourism sector as the Kingdom accelerates toward its Vision 2030 targets. His work spans hospitality and accommodation development, cultural and heritage tourism, luxury and wellness tourism, and event and festival tourism-key pillars fueling Saudi Arabia's emerging visitor economy.
Damien has supported public and private sector organizations with large-scale tourism masterplans, destination competitiveness strategies, feasibility studies, regulatory frameworks, and sustainable tourism models. His guidance ensures that new tourism assets-whether heritage sites, resorts, entertainment clusters, or cultural projects-are designed for long-term viability, visitor satisfaction, and economic impact. His experience across infrastructure planning, destination branding, partnership structuring, and tourism investment evaluation positions him as a strategic partner for entities seeking to build world-class tourism experiences across the Kingdom.
With an MBA from Chicago Booth and a Master's in Sustainability from Harvard University, Damien integrates financial and operational rigor with sustainability principles-ensuring that tourism development in Saudi Arabia balances rapid growth with cultural preservation and environmental stewardship.
Key services provided by Damien Duhamel include:
-
Tourism Strategy & Destination Development: Create national and regional tourism strategies, destination masterplans, and long-term experience development roadmaps.
-
Hospitality & Accommodation Planning: Advise on resort, hotel, eco-lodge, and luxury accommodation development, including feasibility and investment analysis.
-
Cultural, Heritage & Experience Design: Support projects that elevate Saudi Arabia's heritage, culture, crafts, and storytelling into world-class visitor experiences.
-
Regulatory & Investment Advisory for Tourism: Guide entities through compliance, permitting, investment structuring, and public-private partnership frameworks.
-
Sustainable & Responsible Tourism: Implement sustainability models that protect heritage, conserve environments, and ensure long-term destination resilience.
Damien's recent market insights:
Whitepaper:
-
Boston in the Desert? Will Riyadh Rise as a Healthcare & Biotech Powerhouse?
-
The CEO Guide to KSA: Succeeding in Saudi Arabia's Era of Transformation
-
Opportunities for Supply Chain Transformation in the GCC
Recent Projects in Saudi Arabia Led by Damien (Tourism Focus)
-
National Tourism Destination Development Masterplan
-
Feasibility Study for a Luxury Coastal Resort in the Red Sea Region
-
Cultural Heritage Revitalization Strategy for a Historic Saudi Destination
-
Tourism Infrastructure Optimization for a Major Giga-Project
-
Market Entry Strategy for an International Hospitality Group
-
Sustainable Tourism Framework for a Nature & Eco-Tourism Portfolio
-
Destination Branding & Positioning for a New Tourism Region
-
Visitor Experience Redesign for a Cultural & Entertainment Hub
Damien's ability to combine tourism strategy, sustainability, and large-scale execution makes him a key advisor for organizations shaping Saudi Arabia's next-generation visitor destinations and tourism economy.
Jack Fowler
Principal
Jack Fowler is a Principal at Eurogroup Consulting with more than a decade of strategic and operational consulting experience across tourism, hospitality, and experience-driven sectors. He specializes in tourism transformation, digital solutions for travel and hospitality, adventure and eco-tourism design, and event tourism strategy.
Jack has led initiatives across visitor experience enhancement, destination marketing, workforce capability development, and tourism infrastructure planning. His work helps tourism authorities, developers, and operators innovate using digital tools, improve visitor engagement, and strengthen competitive positioning in a rapidly evolving global tourism landscape. He also supports tourism entities with brand refresh, product design, and strategic planning to attract new market segments aligned with Saudi Arabia’s Vision 2030 tourism ambitions.
Having worked across Saudi Arabia, the UAE, Jordan, Singapore, Myanmar, Yemen, and the UK, Jack brings an international perspective and deep understanding of diverse tourism models.
Key services provided by Jack Fowler include:
Tourism Strategy & Experience Design: Develop destination strategies that elevate visitor experience and improve market competitiveness.
Digital Tourism & Travel Technology: Implement digital platforms for bookings, travel planning, content engagement, and experience personalization.
Adventure, Eco & Event Tourism Planning: Design unique adventure, nature-based, and festival-driven tourism offerings.
Visitor Journey & Service Quality Enhancement: Improve visitor touchpoints, service delivery, brand engagement, and operational flows.
Destination Marketing & Positioning: Build data-driven marketing strategies to improve destination visibility and attract target travelers.
Jack’s blend of tourism insight, digital capabilities, and creative strategy enables organizations to build engaging, high-value visitor experiences that elevate Saudi Arabia’s tourism competitiveness.
Nabil Ramadan
Director
Nabil Ramadan is a Director at Eurogroup Consulting with more than a decade of experience advising on tourism strategy, destination development, and investment planning across Saudi Arabia and the region. His expertise spans hospitality and accommodation projects, cultural and heritage tourism, adventure and eco-tourism, and luxury and wellness tourism—key areas driving the Kingdom’s tourism expansion under Vision 2030.
Nabil supports clients with tourism infrastructure planning and optimization, workforce development strategies, sustainable tourism implementation, feasibility studies, and tourism project structuring. He helps government bodies, developers, and investors assess tourism opportunities, evaluate financial and operational feasibility, and build scalable development models that maximize visitor engagement and long-term value.
Fluent in English, French, and Arabic, Nabil brings strong analytical and cross-cultural insight to complex tourism planning and investment projects.
Key services provided by Nabil Ramadan include:
Tourism Infrastructure Planning & Optimization: Evaluate and design tourism zones, hospitality clusters, and supporting infrastructure.
Feasibility Studies & Investment Assessments: Develop detailed market, financial, and operational studies for tourism projects.
Sustainable Tourism Strategy: Implement frameworks that protect cultural assets and natural environments while supporting growth.
Hospitality & Experience Development: Support design and evaluation of hotels, resorts, eco-lodges, cultural centers, and wellness facilities.
Tourism Workforce Development: Design capability-building and training programs to elevate service quality and visitor experience.
Nabil’s analytical depth and strategic understanding of Saudi Arabia’s tourism ecosystem enable organizations to design viable, sustainable, and high-impact tourism developments across the Kingdom.
Dian Kuncoro
Director, Digital Lab
Dian Kuncoro is the Digital Lab Director at Eurogroup Consulting and a leading expert in tourism digital innovation. With more than 12 years of experience driving digital transformation, Dian helps tourism authorities, hospitality groups, event operators, and entertainment destinations adopt technologies that elevate visitor engagement and strengthen destination appeal.
He specializes in travel technology platforms, digital experience tools, virtual and augmented reality tourism assets, interactive storytelling, visitor journey mapping, and technology-enabled destination branding. Dian also integrates digital analytics, smart technology, and sustainability tech solutions into tourism planning, ensuring projects are not only attractive but operationally efficient and environmentally responsible.
His work empowers tourism organizations to deliver seamless, immersive, and memorable visitor experiences across cultural sites, heritage destinations, eco-tourism locations, luxury resorts, and events.
Key services provided by Dian Kuncoro include:
Digital Tourism Platform Development: Build smart travel platforms, interactive guides, and digital engagement tools.
Smart Visitor Experience & Journey Mapping: Design seamless, tech-enabled visitor flows that enhance satisfaction and convenience.
Virtual & Augmented Reality Tourism Assets: Create immersive content to elevate cultural, heritage, and experiential tourism.
Digital Storytelling & Destination Branding: Use multimedia and digital engagement to strengthen brand identity and tourism appeal.
Technology-Driven Sustainability Solutions: Integrate sensors, analytics, and monitoring systems into eco-tourism and heritage preservation.
Dian’s ability to combine technology, creativity, and tourism strategy enables organizations to build immersive digital experiences and future-ready visitor destinations across Saudi Arabia.
Damien Duhamel
Tourism, Strategy & Market Expansion Expert in Saudi Arabia and the GCC
Who is Damien Duhamel?
Damien Duhamel is a Managing Partner at Eurogroup Consulting and a seasoned expert in tourism strategy, market entry, and business expansion across Saudi Arabia and the GCC. With more than 25 years of consulting experience, Damien supports investors, developers, hospitality groups, and public stakeholders in designing and executing tourism-related strategies aligned with the Kingdom’s tourism ambitions under Vision 2030.
Deeply familiar with Saudi Arabia’s evolving tourism landscape and economic diversification plans, Damien advises on entry strategies, destination development, and hospitality investments. His work spans resort and hotel development, destination marketing, heritage and cultural tourism, as well as integrated tourism infrastructure — enabling clients to capture emerging opportunities in leisure, business, and sustainable tourism markets.
With a strategic mindset grounded in sustainability and execution, Damien helps stakeholders navigate regulatory frameworks, assess market potential, and structure investment plans that deliver long-term growth. He brings global industry insight and regional market knowledge to guide organizations as Saudi Arabia builds a vibrant, diversified tourism economy.
Q: What is your methodology for tourism market sizing in Saudi Arabia?
A: We combine top-down modeling (population growth, inbound/outbound travel trends, macroeconomic forecasts) with bottom-up data (hotel occupancy, visitor flows, infrastructure pipelines, project feasibilities) drawing on official tourism statistics, Vision 2030 targets, industry reports, and validated interviews with operators, regulators, and travel agencies.
Q: How do you identify and evaluate potential tourism partners, developers, or destination operators in Saudi Arabia?
A: We build longlists using official project registries, licensing data, hospitality networks, and in-market contacts; then we qualify via capability reviews, track-record assessments, site evaluations, regulatory compliance checks, and structured interviews.
Q: What’s your approach to competitive benchmarking in Saudi tourism and hospitality?
A: We benchmark existing and planned tourism operators and projects across segments — heritage, leisure, eco-tourism, hospitality, adventure, wellness — evaluating pricing, service standards, occupancy/performance metrics, guest experience, infrastructure quality, sustainable practices, and regulatory compliance.
Q: How do you conduct B2B and B2C stakeholder profiling in Saudi tourism?
A: We interview hotel operators, tour-operators, developers, regulators, travel agencies, and — where relevant — domestic and international travelers to assess demand patterns, traveler preferences, service expectations, cultural sensitivities, booking behaviours, and satisfaction drivers.
Q: What is the typical duration of a Saudi tourism consulting or market research project?
A: Projects generally span 4–12 weeks — depending on scope, required fieldwork (destination visits, hotel audits), data availability, stakeholder access, and the depth of regulatory or feasibility analysis.
Q: How large is the team assigned to a Saudi tourism project?
A: A partner leads each assignment, with support from analysts, tourism/hospitality consultants, regional coordinators, and — when needed — local site-inspection staff and regulatory/legal advisors.
Q: Do you outsource any part of your tourism research or advisory work in Saudi Arabia?
A: Core market assessment and strategic analysis are handled in-house. For specialised tasks — such as in-depth customer surveys, large-scale feasibility studies, or technical environmental assessments — we engage vetted local or international partners, while retaining full responsibility for insights and recommendations.
Q: Are interviews and stakeholder engagements conducted in Arabic or English?
A: Most engagements with local stakeholders (developers, regulators, service providers) are conducted in Arabic; we translate and synthesize findings into English, preserving nuance, context and cultural subtleties.
Q: Can you provide sample Saudi tourism reports or case studies before engagement?
A: Yes — we can share anonymized and sanitized sample reports that demonstrate our methodology, analytical approach, market segmentation, infrastructure assessment, and strategic insights.
Q: Do you sell ready-made tourism reports on Saudi Arabia?
A: No — all deliverables are bespoke and tailored to your objectives: market entry, destination assessment, partner selection, feasibility, or strategy. Occasionally, we publish whitepapers on broader tourism trends or sector outlooks.
Q: Do you cover all regions of Saudi Arabia or only major tourism hubs?
A: We cover the full Kingdom — major hubs (Riyadh, Jeddah, Eastern Province), coastal/resort zones (Red Sea, Western coast), cultural-heritage and historical areas, emerging destinations (e.g., mountain and eco-tourism zones) as well as new tourism-oriented developments under Vision 2030.
Q: Have you worked with Saudi tourism regulators, authorities, or public bodies before?
A: Yes — including tourism ministries, regional tourism authorities, licensing bodies, environmental agencies, and investment-promotion agencies for compliance advisory, regulatory guidance, and project approvals.
Q: Do you collaborate with local tourism developers, hotel operators, or technical experts when needed?
A: Yes — we partner with established Saudi-based hotel groups, destination developers, hospitality operators, sustainability consultants, and local experts when technical due diligence, project feasibility, or environmental assessments are required. We lead all client communication and deliverable oversight.
Q: Can you help us understand Saudi Arabia’s tourism regulatory and licensing landscape?
A: Yes — we map relevant authorities, licensing requirements (hotels, tour operators, F&B, entertainment), permitting procedures, environmental and heritage-protection regulations, labour/Saudization rules, compliance requirements, and recent policy changes impacting tourism investments.
Q: Do you conduct fieldwork such as site visits, destination audits, or stakeholder meetings in Saudi Arabia?
A: Yes — including resort/hotel inspections, site-visits at cultural and natural attractions, environmental and sustainability assessments, stakeholder interviews with local authorities, and demand-side research (visitor flows, traveller surveys) where permitted.
Q: Do you offer success-based or performance-linked pricing for partner or project sourcing?
A: In select long-term or outcome-oriented engagements, we offer hybrid pricing combining fixed advisory fees with performance-based components — e.g. milestone-linked fees tied to project approval, partner onboarding, or investment closure.
Q: Can you handle niche or specialized tourism segments (e.g. eco-tourism, heritage tourism, wellness & wellness-resort, religious tourism, adventure tourism, cruise/sea tourism)?
A: Yes — our expertise spans heritage and cultural tourism, eco- and nature-based tourism, wellness and spa resorts, adventure and desert tourism, coastal and marine tourism, cruise tourism, religious tourism, and resort-based leisure catering to international and domestic visitors.
Q: How do you ensure cultural sensitivity and appropriate stakeholder communication for tourism engagements in Saudi Arabia?
A: Our bilingual consultants adapt to Saudi cultural norms, local business etiquette, language preferences, and community expectations — ensuring respectful, compliant, and effective engagement with regulators, local communities, and stakeholders.
Q: Will we receive interim updates during the project?
A: Yes — we provide regular (weekly or biweekly) updates covering progress, preliminary findings, key risks (regulatory/environmental/market), feedback loops, and next-steps.
Q: How do you protect client confidentiality and data security during a tourism consultancy engagement?
A: We work under strict NDAs, use encrypted storage and secure access controls, and limit access to sensitive data to core project-team members only.
Q: Can you help validate market potential, business-case viability, or go-to-market feasibility for tourism, hospitality or entertainment investments in Saudi Arabia?
A: Yes — we stress-test assumptions around demand, visitor flows, pricing, seasonality, infrastructure readiness, regulatory and environmental risks, competitive landscape, and cultural fit; we also model business cases, ROI, break-even points, and sensitivity analyses to help shape investment strategies or entry plans.
Q: Which tourism segments or sub-sectors are seeing the most growth and strategic focus under Vision 2030?
A: Heritage & cultural tourism, coastal/resort tourism (Red Sea, coastal resorts), eco- and nature-tourism, adventure tourism, wellness & luxury resorts, entertainment & leisure (theme parks, golf, events), domestic tourism, and new mixed-use tourism + residential developments are among the fastest-growing and investment-worthy segments.
Q: Can you assist with localization of brand, messaging and value propositions for tourism or hospitality companies entering Saudi Arabia?
A: Yes — we help adapt marketing materials, service offerings, brand positioning, guest experiences, cultural messaging, and regulatory compliance in communications to resonate with Saudi stakeholders, guests (domestic and international), communities, and regulators.
Q: How do you access senior-level stakeholders and decision-makers in the Saudi tourism sector for partnerships, deals, or approvals?
A: Through regulatory bodies, tourism authorities, investment-promotion agencies, local developers, hospitality networks, in-market contacts and trusted referrals, enabling access to destination developers, regulators, investors, and senior decision-makers.
Q: Do you provide post-research support such as implementation guidance, regulatory-compliance advisory, operational planning or launch strategy for tourism investments?
A: Yes — we offer implementation roadmaps, regulatory-compliance support, investor-ready documentation, project structuring advice, operational planning, sustainability & ESG guidance, and support for launch or go-live strategy for resorts, attractions or hospitality businesses.
/ Contact Us
We are always ready to help you and answer your questions